Malawi Confederations of Chambers Commerce and Industry (MCCCI) has torn apart President Peter Mutharika’s recently launched Buy Malawi Strategy (BMS), arguing there are no products in the country that the citizenry can get excited about.
MCCCI Chief Operations Officer Chimwemwe Luhanga said most products sold on the local market come in raw form and are consequently considered of low quality.
“We are below what consumers can get on an international market which has increased the
appetite for imported goods with Malawians which has affected foreign reserves.” Luhanga said during COMESA Business Council training workshop with small and medium-scale business owners.
Luhanga has since called on producers and manufactures to add value to their products if are to attract more customers within and beyond the borders.
He also asked government to be consistent with its policies and stick to them despite a regime change.
Buy Malawi Campaign was first launched in 2009 and died natural death as it did not substantially meet its intended objectives because of limited support from key stakeholders, changes in policies, lack of consistency in implementation, limited authority of the implementation institutions and to some extent lack of capacity by the private sector.
In March this year President Mutharika re-launched the ‘Buy Malawi’ strategy with focus of stimulating local production, consumption and growth by mobilizing all players to embrace
locally produced goods and services to ultimately build the competitiveness of the country’s local enterprises.
However, the strategy has been attracting mixed reactions as locally produced products are largely considered of low quality and expensive compared to imported products.